THE PROGRAM
The project involves the implementation of information and promotion activities for
Krokos Kozanis PDO & Magiun de Prune Topoloveni PGI
Food safety is a top priority for Europe. The main objective of the European Commission's food safety policy is to ensure a high level of protection of human health and consumer interests relating to food
MORE INFORMATION
Quality, Food safety, Image / Appreciation of European products
Quality
EU legislation sets strict criteria guaranteeing the standards of all European products. Key figures on European quality policy are the Common Organization of Markets for agricultural products, the determination of common legislative frameworks of all the EU Member States to define together the specifications, the operating framework and the inspection regime, which ensure that the specifications are common to the whole European market. Cultivation and production methods meet international and European quality and safety standards.
Food safety
Image / Appreciation of European products
The aim of the program is enhancing the positive image of European products, between target groups as defined, that have sufficient skills to receive and transmit the program messages. The signature "Enjoy it's from Europe" will be visible on all communication material produced as part of the communication basis of the action.