The POS activity for Year 2 was conducted in Vietnam from December 10 to December 31, 2021. During this period, a total of 75 tasting days were implemented at various points of sale. To facilitate the organization of the activity, special stands were created that prominently displayed the program’s logo and the EU emblem. These stands were strategically placed in visible locations within supermarkets.
At each stand, products were available for consumers to sample, providing them the opportunity to taste Krokos Kozanis PDO or Magiun de Prune Topoloveni PGI. The personnel involved in the activity wore uniforms, including t-shirts and hats, which enhanced brand visibility and professionalism.
As consumers arrived at the stands, the staff engaged them by providing information about the products and the tasting experience. Simultaneously, they conducted research by using a questionnaire and a satisfaction survey to gather feedback from consumers after they sampled the products. This feedback aimed to assess consumer preferences and satisfaction levels regarding the offerings presented during the tasting days.
