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POS Promotion Year 2 UAE

The POS activity for Year 2 was conducted in the UAE from December 27 to December 31, 2021. During this period, a total of 50 tasting days were held at various points of sale. To effectively organize the activity, special stands were created, prominently displaying the program’s logo and the EU emblem. These stands were strategically placed in visible locations within supermarkets.

At each stand, products were available for sampling, allowing consumers the opportunity to taste Krokos Kozanis PDO or Magiun de Prune Topoloveni PGI. The personnel involved in the activity wore uniforms, including t-shirts and hats, to enhance brand visibility and create a professional appearance.

As consumers approached, the staff engaged them by providing information about the products and the tasting experience. In addition, they conducted research using a questionnaire and a satisfaction survey to gather feedback from consumers after they sampled the products. This data collection aimed to assess consumer preferences and overall satisfaction with the products offered during the tasting days.

 

Tuesday, 15 March 2022

 The Kozani Saffron Producers Cooperative from Greece and SONIMPEX TOPOLOVENI from Romania, are the beneficiaries of the Multinational project entitled “European Treasures”